November 3rd 2020 was like the Super Bowl! Well, kind of, if you're an election nerd like me. Though, technically, it was November 4th 2020 for me, due to the time difference between Australia and the US.
Just before the results started rolling in, I recorded this short message about the US Presidential Election count and it includes a reminder to put yourself in your clients' and prospects' shoes before you attempt to make contact with them (even when it's not election day!).
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