Here’s how to make it crystal clear who you’re talking to

Mar 10, 2022
How to reach more of the right prospects and clients in commercial real estate

“Are you talking to me?” is a tough-guy line that was also used to great effect by Robert De Niro in the 1976 classic “Taxi Driver”.  

If everyone wonders if you’re talking to them when they read your social media posts or email marketing, then you’re likely missing the mark.

But it’s not a bad thing when some people can easily tell that you’re not talking to them.

Because if your communication is so clear that the people you do want to reach are in no doubt that you are talking to them, that’s exactly what you want!

The most efficient and effective way to grab the attention of your ideal future customer is by creating a customer avatar (or buyer persona) and then speaking directly to them through leveraged communication channels.

For the step-by-step formula on how to do this, check out episode 78 of CRE Success: The Podcast.


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