What’s more important than being ranked number one by market share?

Apr 28, 2022
ool-proof way to communicate your worth with prospective commercial real estate clients

If McDonald’s is not your favourite restaurant, you know that biggest is not always best.

Even if you are “number one”, most clients are more interested in how you can solve their problems than they care about your calculated market share.

I believe that the best way to demonstrate how you can help prospective clients is through testimonials.

To make your testimonials more powerful, get them focused on answering these three questions:

  1. What was the specific difference you made to the process?
  2. How did the result benefit the client (or their business)?
  3. Why they would recommend others to work with you?

For more details on why market share is misleading (that’s a whole other can of worms!), and what you can do to convey more value – check out episode 85 of CRE Success: The Podcast.

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