CRE Success Principle: Many loyal customers receive less attention than unknown prospects. You can avoid this mistake by giving your existing clients the same energy, care, and strategic effort that you show to a potential new client.

Too many...

CRE Success Principle: Your clients rely on you to be across the listing process, but you can exceed their expectations by helping them to understand the big-picture factors affecting their investments.

If you’ve ever struggled to stay in regu...

CRE Success Principle: By positioning yourself as an expert, you create trust, stand out from generalists, and have the ability to attract premium clients, without having to go after every deal.

What do surgeons and commercial real estate lead...

CRE Success Principle: Leaders who stay too involved in every aspect of production often unknowingly cap their business' potential. Growth comes when you let go, empower others and build a structure that works without you.

You might be the top...

CRE Success Principle: The day-to-day efforts that keep your business running often go unnoticed. When you take the time to recognise them, you build a culture of appreciation that shows how everyone's role matters.

I had a realisation during ...

CRE Success Principle: Progress demands courage; avoid the illusion of safety in indecision. Doing nothing is a decision...and it's often the riskiest one.

What started as a list of 45 reflections to mark my 45^th birthday turned into something...

CRE Success Principle: Patience isn’t just about waiting; it’s about maintaining a good attitude while waiting.

After turning 45 last month, I sat down and reflected on the lessons that have shaped my life and leadership so far.

I came up wi...

CRE Success Principle: What you do often carries more weight than what you say. Because whether you realise it or not, your team is watching...not just your results, but also the habits you have, the way you react, and how consistent you are.

 CRE Success Principle: Big bursts of prospecting activity followed by long dry spells won’t build a stable business; consistent prospecting prevents the cycle of feast or famine.

If you’ve ever told yourself, “I should be prospecting more,” t...

CRE Success Principle: Prospecting is the starting point for accelerating revenue growth in your business.

What makes a great commercial real estate principal?

Episode 217 of Commercial Real Estate Leadership features a conversation with Tom ...

CRE Success Principle: When you tend to wait rather than act, that sets the tone, and a bias towards hesitation creates a culture of inaction.

Have you been putting something off while telling yourself you’re “waiting for the right time”?

We ...

CRE Success Principle: If you want to truly delight - and not just satisfy - your clients, take the time to engineer a surprising moment that makes them say, “Wow, I didn’t see that coming!"

Exceeding client expectations can transform your bus...